EXCHANGE-BASED SUPER APP · MULTI-VERTICAL MARKETPLACE
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Speedyy Super App Ecosystem

Speedyy was envisioned as an exchange-based super-app designed to empower MSMEs and local businesses by reducing commission-heavy marketplace control. Customers could access multiple services through one unified system—while vendors operated under a subscription model instead of high per-order fees.

Economics
Subscription
Platform
Multi-app
Verticals
Multi-service

The Core Problem

Traditional delivery platforms often create structural inefficiencies for MSMEs: vendor margins get squeezed by high commissions, businesses lose control over pricing and customer relationships, and operations become fragmented across service types.

The challenge was not building apps—it was designing a marketplace system that could fairly balance vendors, customers, and logistics at scale, across multiple verticals.

  • High commissions erode vendor margins and restrict MSME participation
  • Limited control for businesses in pricing and operations
  • Price disparity between offline and online markets impacts trust
  • Fragmented logistics and fulfillment workflows across service types
Key takeaway

The hard part was designing a service-agnostic marketplace engine that stays fair and consistent while supporting very different verticals.

Service Verticals Supported

Food & groceries
Pharma
Pick & drop
Rider and urban services
Hotel and on-demand services

What We Built

Customer Super App

A single consumer experience for discovery, ordering, and delivery tracking across multiple categories—built on top of unified order lifecycles.

Vendor App

Vendor onboarding and operations flows for catalog and order management—aligned with a subscription-based access model rather than commission-heavy economics.

Admin & Support Control Center

Operational dashboards for vendor management, service management, coupon mapping, and deep order inspection to support teams at scale.

System Modules

Module
Customer App
Module
Vendor App
Module
Marketplace Engine
Module
Admin & Ops

How we approached it

  • Designed a multi-app ecosystem: customer super-app, vendor app, and centralized admin platform
  • Implemented subscription-based vendor access instead of commission-heavy economics
  • Built flexible, service-agnostic order workflows that supported diverse service types
  • Created coupon systems supporting global incentives and vendor-specific offers
  • Delivered operational dashboards for order-level visibility and support team control

Outcome

Delivered a Full Marketplace Ecosystem

  • Customer + vendor + admin ecosystem built as a unified system
  • Multi-service categories supported under a single exchange model
  • Operational controls enabled support teams to run the platform at scale

Vendor-Friendly Economics

  • Subscription-based vendor model designed to reduce commission burden
  • Fairer participation for MSMEs and local businesses
  • System designed to stay service-agnostic for rapid category expansion

Real-World Startup Learnings

  • Stable technical foundation delivered despite high business uncertainty
  • Operations formally closed in February 2024 after unit economics evaluation
  • Not every platform fails due to technology—economics and timing must align

What Made This Hard

Multi-vertical super-apps aren’t “one marketplace”—they’re multiple businesses sharing one infrastructure. The complexity comes from keeping workflows consistent while supporting very different service realities.

Service-agnostic order lifecycles

Food, pharma, pick & drop, and services all behave differently. We designed flexible workflows without letting the system become inconsistent.

Balancing fairness and operational control

A vendor-friendly model still needs operational guardrails, visibility, and support tooling—otherwise execution breaks under scale.

Execution meets unit economics

The system can be technically sound yet still face growth constraints. This project reflects real startup dynamics where product, economics, and timing must align.

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